• James McNeil

When you start focused on why, it can change everything...

If you’ve been following this blog for some time, you may have noticed that last Saturday there was not a blog post. I would like to take the time to apologize for letting that slip through as I was taking the time to refocus my energy. As many of you know, I am employed full-time as well, and this can leave limited time to write and pursue a business venture. That can lead a person to focus more on what they do or how they do it than why they started in the first place.

In his book, “Start with why” Simon Sinek explains very well why this is a trap to be avoided. He explains the stark contrast between companies that have stayed focused on their “why” and those that have not. In some cases, the companies that have not are still successful, but they’ve lost their momentum. Some other companies that have lost their why are no longer operating.

You might be wondering about the reason I’m bringing this up. I am writing about this because I too had lost sight of my why. I had let my focus drift to the “how” and the “what” of what I did.

For that, I apologize.

I have been focusing on my why. To help me not forget, I have written it down, and I will keep it where I can see it.

My why is simple, and long-time readers will immediately recognize the difference between simple and easy.

My why is to uplift and empower people.

That’s the reason I wrote Finding Your Personal Mission. It’s also the reason for a huge change that’s coming to the website, You can still email me at, and you will still be able to order your copy as well as find excellent wearable motivation there provided by my friends at Really? Designs. However, when you see the changes in the website, you will understand how these changes will improve the way I can help uplift and empower you to uplift and empower those close to you. Keep your eyes open for these new changes!

What is your why?

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